Workshop for
start-ups, product marketeer, product development, go-to-market, lead acquisition, brand manager
2 days
Strategyzer CVP Canvas
persona mapping
persona profile
value map
customer value proposition
Outcome
A proposition for your product or service that really stands out from the competition. In a clear language for the prospect.
What is customer value proposition?
A customer value proposition tells the prospects why they should do business with you rather than your competitors. It is a company’s promise to deliver specific value or benefits, and an outline of how it proposes to fulfil that promise. Or basically, why should the prospect care? What problems do you solve?
What is the problem?
Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all! They are stuck to the theory in stead of bringing it to live.
The impact of
not bringing it alive.
Your prospects actually don’t care. They do not clearly understand why you, why your product.
High acquisition costs
Poor product market fit
No clear product strategy
Low sales conversion
What you will learn during this workshop
A clear
To know the true customer stakeholders involved in the buying and usage of your product or service.
Understand the world of your persona, the jobs, the pains and gains. Broaden your vision.
Your value is far more than just your product.
How good your offering fits with the problems and needs of your persona.
We craft a proposition that is customer clear and guides you in your customer experience.
What you get
During the workshop your get the following deliverables.
Persona map
Persona profile map
Value map
Reusable CVP canvas
Customer Value Proposition
Product – Market Check
Customer research (option)
Get 45% more leads
Agenda
The workshop consist of 4 modules
Let’s first find out who are your customers. We start with the customer context, activities and people performing these activities. Following by a stakeholder map. Here we select the personas.
Let’s dive into the world of the persona, the real customer world:
- Jobs to be done
- Pains
- Gains
Now we plot all of what your bring to the customer ranging from product feature, branding to service. Than starts the magic: we design the value drivers. And check against the competition.
Once the value driver are defined, your have your product strategy. Let’s translate this into a clear cut proposition that is understandable for your customer. We show also how and where to integrate into your communication.
Your Customer Value Workshop
At the end of the workshop, you can go straight ahead with building your go to market and lead marketing. You have a clear direction.
Proven framework of Strategyzer
Start to communicate
2
Days
Real customer deep dive
