For who?
CRM manager, email marketeer, email campaigner, marketing automation manager
1,5 Days
excercises
your own preference centre
3 contact campaigns
boost opt-in collection
email opt-in campaign
Result
Boost your opt-ins in quantity and quality. Get instant more information on your contacts to work on.
What is opt-in?
Basically it says “I’m interested so please do send me information.” Depending on the type of information and your relationship with the company, you give an explicit or implicit opt-in. You can always unsubscribe, opt-out.
What is the problem?
We do not have an opt-in strategy. Many people see opt-in as a pain in the ass. But it’s essential if you want to send email, especially commercial emails to people. So we choose the easy way, one single opt-in that covers everything. Done. People get irrelavant emails, see it as spams and the quality of your optin is ….. There is no conversation campaign whenn people gave their opt-in. Optin is seen as data thing, well it is conversation starter.
The impact of no opt-in strategy
In the first place, a bad experience. People get iritated as they receive all types of messages and they can not adapt.
> Unsubscribes
> Emails arrive in spam
> Bad email sender score
> Low email performance
> Waste of time and budget
What you will learn from this workshop
Turn your emails into conversation magnets.
Understand that rules and definition of opt-in. How it gives your audience a better experience.
Define and set-up a preference centre. How it helps to know more about your contacts and personalize.
Implement 3 basic always-on campaigns upon a new contact opt-in to raise the enagement.
Learn 3 new ways to get email opt-in.
We design you dedicated opt-in email campaigns.
What you get
We give you practical tips and techniques.
Opt-in strategy
Prototype preference centre
3 contact campaigns
3 ways to collect opt-in
email opt-in campaign
opt-in rules
opt-in scan
Get 30% more opt-ins
Agenda
Together we create emails your audience will love. To make this happen you will need more than a good copy.
Why this opt-in workshop?
Because you are not getting the full potential out of your email marketing.
Email is number 1 lead generator
Build a relationship with your customers
Boost your opt-ins
Get more engagement
