Blog - GrowthUp

Blog about digital engagement with customer love

Are you looking for inspiration or techniques to improve your digital engagement? Than this blog well serve you well. Discover usefull content on customer experience, lead markerting, email marketing and behavioural design.

10 min
- Behavioural Design, Email Marketing

Discover how to make nice scrollable emails. (part 1)

No, an email doesn’t need to be short! We are used to scroll, not only on websites, but also in emails. So yes, you can make a long inspirational email, as long as you apply the righ email experience techniques.

6 min
- Customer Experience, Lead Marketing

The new buying experience: 5 evolutions of what people expect when buying.

Needless to say that our buying behaviour has changed over the last year. I was curious to know the evolutions and how marketing should respond to these. I detected 5 evolutions. Enjoy the reading. Curious about your detected evolutons. Let me know.

8 min
- Customer Experience

The persona map

Once you have selected your personas, you want to dive into their world. A persona map is a great visual way to profile your persona. I have developed 2 persona maps: a customer persona map and a product persona map.

8 min
- Email Marketing

Conversation strategy in your email marketing

Email marketing is all about building relationships on a 1to1 basis with people. Make sure you have a conversation strategy. We share 4 conversation campaigns.

35 min
- Customer Experience

How to bring your persona alive?

When talking about personas with marketeers they all refer to a persona slide. Some insights. But that’s it. If your really want to learn, take action, get results on your persona work, than check this video.