> Email Marketing

Create strong relationships with emails

Email Marketing expertise

+15 years
Email marketing

“I can not count the number of email campaigns I managed. It must be +550 email campaigns. I have been working on lead acquisition, customer loyaty, digital service, product activation and win backs.”

Stefaan has worked with the best in class email tools, marketing automation: Marketo, Eloqua, Responsis, Selligent, Pardot and Hubspot.

He teached  marketing teams throughout Europe how to adopt marketing automation and helped to design email campaigns people really want.

Where is your customer
in your emails?

“I see a lot of sceaming emails. Emails that are only about me  me, me, but not about the receiver, the customer. “Promotion!” “Event!” “Don’t miss out!”. Where is the relevancy?”

Results?! Low open & click rates. Hardly any conversion. Unsubscribes. And a bad sender score. The more marketeers keep on pushing, the worser it gets for all of us. 

Let's work on your emails

Database health check & cleanup

Opt-in campaigns

Welcome campaign

Customer life cycle campaigns

“80% of professionals say that email marketing drives customer acquisition and retention. Double win”

*2020, Emarketer

Turn your emails

into conversations

Always-on email campaigns

Campaign process management

Dynamic content

Progressive profiling

Behavioural design

Stefaan knows the real email experience

I see a lot of struggles with emails.

On the one hand, they see an email as a letter, as webpage, and put a lot of content into it. People don’t read emails, they scan. Instantly they want to see the relevancy.

On the other hand, people hardly test their own emails. You can only create an email experience if you have experienced it yourself. Not only in terms of content, but also in terms of compatibility with all email service providers and devices. Test. Test. Test. Involve others in your testing.

Stefaan helps you out

-70%

Production time at Wolters Kluwer

+200%

Opening rate of HLN emails

x3

Qualified leads for Samsung

x4

Email campaigns for BMW

Past projects