The challenge
If we raise the adoption of Teleroute we see not only less churn, but also more offerings (value) on the platform. So we need to engage with our users. How can we engage within the different countries on different product journeys?
Client: Wolters Kluwer (Now Alpega)
Industry: Transport & Logistics
Coverage: Europe
Persona: Logistic planners, transport managers, bid managers
Delivered
First we did a customer/user journey mapping. What are the frist steps in the usage of the platform? So we build engagement upon use cases and technical possibilities. Once up and running, what are triggers to use more, to do moe business. We spotted different usage streams and build upon always-on campaigns with fully dynamic content.
Expertise: Customer experience, Email Marketing
Campaigns: onboarding, educational, usage, updates, improvement
Tools: Selligent (Marketing automations), Salesforce & custom build reporting
