Workshop for
Small business owner, freelancer, commiunication specialist, email marketeer, email campaigner, retention and lead marketeers
2 Days
excercises
behavioral techniques
best practices & benchmarks
your own new emails
real life testing
Gain
You will be able to create email campaigns your audience will love. Emails to respond to the actual email experience.
Email: a curse or bliss?
Email can be a curse. People get far too many irrelevant emails. People get irritated. So if you don’t communicate to help, your email end up into the clutter. 3 out of 4 ends up in the spam and is never been opened. But the good news is: email is still n°1 lead driver.
The problem:
impatience and non awareness
We are impatient! We want quick results. So we shoot! We are in a hurry. So we keep on shooting. Batch and Blast! And pray they click.
We are not thinking in customer relevancy, neither do we care about the real email experience. What I see are elmails with way too much text, too much content, no visual aid, subject title that doesn’t appeal, CTA’s all over the place, nor mobile optimisation.
The impact of
a bad email experience
In the first place, a bad experience, people get irritated and stop engaging with you. It impacts your perfomance:
> Unsubscribes
> Low engagement
> Hardly any conversion
> Bad email sender score
> Lower quality of your database
What you will learn during this workshop
Turn your emails into conversation magnets.
The technical email essentials. Make sure you have this right, otherwise low performance, even with a nice looking email.
What is email behaviour? How do people consume emails nowadays? Adopt the good email experience.
You’ll never look at emails as one, but as a story, a true conversation. Leading to great outcomes.
Heard of email boxing? Emails are not letters, but are build of boxes.
you will learn what activational copy is. An email activates people to click and to learn more.
Yes we will not only prototype emails, but will make it real live and test it! You will learn to test & optimize.
What you get
We give you practical tips and techniques.
Best practices
Email performance benchmarks
easy to use cheatsheets
Your own email campaign journey
Excercises
A new email design
Behavioral techniques
Get 35% raise in your conversion
Agenda
Together we create emails your audience will love. To make this happen you will need more than a good copy.
Why this email workshop?
Because you are not getting the full potential out of your email marketing
Email is number 1 lead generator
Build a relationship with your customers
Boost your business
Behavioural science techniques
Faster time to build emails
Conversation strategy in your email marketing
> Read my blog post
