Workshop for
product marketeer, lead manager, email marketeer, marketing automation manager, digital marketeer
2 days
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Your gain
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What is a trial?
Offering people a trial is a great way to either explore or convince them to buy your product. This is often offered for licensee based products within different industries. Get your free trial of Netflix. Or your free triaof LinkedIn Premium.
What is the problem?
There are a lot of free trial offerings out there. But how can you stand out? How can you make sure people use your product during the trial? The problem is a bad product trail experience: lack of communication and a lot of friction to use the product.
The impact of
a bad trial experience
Having little engagement during the trial leaves you with a lot of effort to get them in, but little return on conversion.
Low usage of the product
Low value perception
No willingness to buy
A lot of effort to convince people
What you will learn during this workshop
We design together your trail engagement plan based upon a clear trail journey map.
Customer Value. What is the true contect, problems your product solves.
Let’s map out the different user stories you want your trial users to explore.
Let’s map out the user journey starting with onboarding and define the different engagament streams.
Multi channel campaign flow per engagement stream according to the trial period.
What you get
At the end of the workshop, you can go straight ahead with the implementation of the campaigns. You have a clear view on the plan and know exactly what to brief.
Journey map
Engagement streams
Multi channel campaign flow
Content & asset selection
Customer value
Prototype design of emails and landing page
Data selection and triggers
Get 35% raise in your conversion
Agenda
We design your trail engagement plan together based upon a clear trail journey map. You will be able to implement email campaigns to boost the experiece of your trail users.
Your Trial workshop
At the end of the workshop, you can go straight ahead with the implementation of the campaigns. You have a clear view on the plan and know exactly what to brief.
Proven framework
Ready to execute
Boost your conversion
2
Days
