Customer deep dive program
A custom made program of co-creative workshops, work sessions and expert service.
What we will do
You will get to know your true customer, the people behind your customers.
Deliverables
persona, customer journey, customer interviews, digital reseacrh wall, re-usable templates
Who is your customer?
Your customer is a person that discovers, buys, consumes, uses or benefits you product or service. It is not just one person, the buyer. There are more people involved. All these people are your customer. Within B2B a customer consists on an average of 7 persons.
Problem:
we stick to our product world
Wake up call. Your product is not the solution, it is a mean to get things done. It is part of a bigger context, the real customer context. Dive into their world. Find out what they really want achieve. I understand, it is not that easy. We are into our own product world, as we know this best.
Solution:
become your customer
The only way to get your business in a fast track of success, to accelerate your marketing actions to deliver a great customer experience: is to become customer. This means thinking and feeling as a customer. 1 questions you should always ask yourself when getting into marketin action: ” Does this help me (my customer)?”
What we will do during the program
You will get to know your true customer, the stakeholders of your product. And select the main ones, your personas.
Once personas selected, we will dive into their role, from a customer context and from your product context.
We use the power of co-creation & ideation to empathize with your personas and think in solutions.
We define your true value to your customers. So they know inmediately why to choose for you, for your product.
We will check the product marktet fit of your offering. What is missing?
We map out the buying and usage journey so you can build your lead and customer engagement campaigns.
What you get
Co-cretiave workshops, customer interview, expert support, frameworks, research data – all you need to turn prospects into loyal customers.
customer context map
stakeholder map
persona profile maps
customer value canvas
digital research wall
buying journey map
client journey map
customer stories
content themes
buying engagement
client engagement
Drive your business with a clear customer focuss.
The approach
A Customer Deep Dive Program is never standard, it adapts to your business context. The outline of the program is as follows.
The aim of the program is to get you into instant marketing actions. Before diving into your customers, let us make sure we know which actions are needed. Each action requires insights and a framework.
Once we have the full picture, we allign on the scope. The number of customer interviews, the workshops, the frameworks and planning. We make sure we have a good mix of customer research methods.
We always dive first into the real context of your product. In which situations is your product being used. And who is all involved? We use maps and storyboard to make the learning intuitively.
Co-creation workshops + Expert Support
Once we have selected the persona, let’ s find out more about them. We start with the customer persona map. Really focussing on their job and pains. Than we have a look at the prodcut persona map. Intuitive maps. Collection of raw data like pictures, videos and quotes.
Co-creation workshops + Expert Support
It is important to ask people, observe, interview or involve. Most of the work is done in co-creation based upon your knowledge and intuition. It is needed to validate this, to avoid biases and get firstline information from the people.
Expert Support
Your Customer Deep Dive Program
This is the foundaation of your marketing. Everything you need to
attract prospects (acquisitoon) and turn them into ambassadors (retention).
Know all your customers
Evolve your products & service
Digital research wall & maps
Frameworks to take marketing actions
