> Email Marketing
Email Marketing
Create strong customer relationships with emails
Email Marketing
The marketeer
and email
“I see a lot of struggles with emails.”
On the one hand, marketeers see an email as a letter or as a webpage, and put a lot of content into it. People don’t read emails, they scan. They instantly want to see the relevancy.
On the other hand, marketeers hardly test their own emails. You can only create an email experience if you have experienced it yourself. Not only in terms of content, but also in terms of compatibility with all email service providers and devices. Test. Test. Test. Involve others in your testing.
Read my latest blogpost:
>Discover how to make nice scrollable emails. (part 1)
Where is the customer
in your emails?
“I see a lot of sceaming emails. Emails that are only about me me, me, but not about the receiver, the customer. “Promotion!” “Event!” “Don’t miss out!”. Where is the relevancy?”
Results?! Low open & click rates. Hardly any conversion. Unsubscribes. And a bad sender score. The more marketeers keep on pushing, the worser it gets for all of us.
Where are the basic conversation emails like “Welcome” or “How can I help?”?
Stefaan helps you out
-70%
Production time at Wolters Kluwer
+200%
Opening rate of HLN emails
x3
Qualified leads for Samsung
x4
Email campaigns for BMW
+15 years
Email experience
“I can not count the number of email campaigns I managed. It must be +550 email campaigns. I have been working on lead acquisition, customer loyaty, digital service, product activation and win backs.”
Stefaan has worked with the best in class email tools, marketing automation: Marketo, Eloqua, Responsis, Selligent, Pardot and Hubspot.
He teached marketing teams throughout Europe how to adopt marketing automation and helped to design email campaigns people really want.
Let's work on your emails
Database health check & cleanup
Opt-in campaigns
Welcome campaign
Customer life cycle campaigns
“80% of professionals say that email marketing drives customer acquisition and retention. Double win”
*2020, Emarketer
Turn your emails
into conversations
Always-on email campaigns
Campaign process management
Dynamic content
Progressive profiling
Behavioural design
Get a senior email marketeer in your team and turn them emails into real drivers of relationships and new business.
Past projects
Athlon
Car tyre change service
DPG Media Belgium
Upselling & cross-selling
Workshops
Grow your database in quantity and quality
1,5 days
